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Jim McKenna
President
McKenna Associates, Corp.
52 Crestview Road, Milton, MA 02186
(617) 333-4967 - jmckenna@McKennaAssociatesCorp.com
Jim McKenna is President of McKenna Associates, Corp. a domestic and international franchise advisory firm. McKenna Associates was formed in 1993 with specialties in Franchising, Strategic Planning, Market Planning and Real Estate Site Selection. Jim consults with companies on the appropriateness of franchising, both domestic and international, as a business strategy to achieve their goals and in the design and development of their franchise systems. He assists established franchisors, multi-unit companies and multi-branded companies in strategic and tactical planning, headquarters and field support systems, manuals and training programs, marketing and expansion strategies, franchisee relations, purchasing co-ops, advisory councils, crisis management, expert witness, litigation support, and the strategic restructuring of franchise systems. He has over 25 years of experience as either a senior executive with major franchise companies or consultant in the retail, restaurant, hospitality, petroleum, and service industries.
Recently he completed a two year contract as Executive Vice President of Honey Dew Associates, Inc., the franchisor of Honey Dew Donuts shops. At Honey Dew he created a professional management approach for this thirty one year old, privately held company including a new strategic plan, corporate reorganization, new brand image design, franchisee advisory council, franchisee purchasing co-op, revamped marketing, advertising, and promotions strategy, new product program, new equipment introductions, sales compliance program, public relations campaigns, market development plan, franchisee recruitment and screening system, and a customer satisfaction program.
Jim served as a senior executive with Allied Domecq QSR for over 15 years. There he is credited with helping to develop the growth strategy that expanded the chain from a regional donut franchise to an international multi-concept brand. He excelled at leading new initiatives in operations, site selection techniques, market development, product introductions, menu changes, franchisee screening tools, franchisee recruitment techniques, litigation management, conflict resolution, and franchisee/franchisor relations; a consistently creative sales and profit builder.
Upon leaving ADQSR, Jim began McKenna Associates, Corp. a franchise consulting firm that provides advice, guidance and training to franchisors. He also founded and operated its subsidiary, The Franchise Real Estate Institute, which provides training and consulting in market planning, site selection, development department organization, and encroachment impact issues. The Franchise Real Estate Institute was sold in 2002.
Jim has been published in several industry periodicals and is often quoted in the major business press. He is a frequent speaker and guest lecturer at industry events and universities around the country. As a member of the Advisory Board of the William Rosenberg International Franchise Center, a specialized center at the University of New Hampshire's Whittemore business school that advances franchising through relevant research and innovative teaching, Jim stays in tune with the best current academic work on franchising. Jim has created and is an instructor of CFE accredited classes for the International Franchise Association Education Foundation.
He is one of the founding members and a past chairman of the New England Franchise Business Network and is an active speaker and seminar instructor for the International Franchise Association's (IFA) Institute for Certified Franchise Executives. He has completed the requirements and has been awarded the designation of CFE (Certified Franchise Executive) by the International Franchise Association.
Professional Affiliations & Notable Executive Study:
• International Franchise Association Supplier Forum
• New England Franchise Business Network (Past Chairman)
• International Council of Shopping Centers
• American Bar Association
• Whittemore School of Business, Rosenberg Center, Board of Advisors
• Cornell University; Restaurant Strategy for Profitability
• Harvard Business School; Strategy; Building and Sustaining Competitive Advantage
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